What we do.

From the Woonerfs Blog

Solid Foundation

By Ashley DeForest

As I manage Urban Farm Hub day-to-day, I realize maintaining the website is the easy part. It’s maintaining the relationships that takes a considerable amount of time and effort. Now don’t get me wrong, it’s also the most rewarding part of the project.

Building community, either online or offline, is all about investing in relationships.

For me that means honoring my personal commitments, being responsive, and genuinely caring about the individuals and projects I’m involved with. (more)

Writing: A Personal Challenge

By Ashley DeForest

Writing is a personal challenge for me. I labor over every paragraph transition and lead-in sentence. I imagine my cut and paste commands growing weary as I organize and reorganize my thoughts on the screen. In the end, I usually settle on a flow that mirrors a logic proof. Deductive reasoning winning out over creative expression.

So it comes as no surprise that I prefer conveying ideas in lists and tables; direct and to the point. I opt for efficiency and simplicity over expressiveness. I like to think my readers are indeed mind-readers, able to fill in the gaps between items in a list and columns in a table. (more)

Defining the Social Media Relationship

By Ashley DeForest

Altitude Branding published a great post a few days back about defining the kind of relationship your company/organization is seeking to build with social media tools. Amber warns that the term relationship has become a catch-all phrase to represent the concept of “something bigger and deeper than merely a purchase or transaction.” But there are so many variations of relationships that this generic definition is meaningless. (more)